The Store documentary
- Original title
- The Store
- Year
- 1983
- Running time
- 118 min.
- Country
United States
- Director
- Screenwriter
- Cast
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Documentary
- Producer
- Genre
- Documentary | Business & Stock Exchange. Independent Film (US)
- Synopsis
- THE STORE is a film about the main Neiman-Marcus store and corporate headquarters in Dallas. The sequences in the film include the selection, presentation, marketing, pricing, advertising and selling of a vast array of consumer products including designer clothes and furs, jewelry, perfumes, shoes, electronic products, sportswear, china and porcelain and many other goods. The internal management and organizational aspects of a large corporation are shown, i.e., sales meetings, development of marketing and advertising strategies, training, personnel practices and sales techniques.
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