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Bliss Point mediadocumentary

Original title: Bliss Point
Year: 2023
Running time: 26 min.
Country: Spain
Director: Gerard Ortín Castellví
Cast: Documentary
Cinematography: Albert Badia, Pep Bosch, Gerard Ortín Castellví
Producer: Co-production Spain-United Kingdom-Italy;
Lo Schermo Dell'arte, Fondazione In Between Art Film
Genre: Documentary | Half-length Film. Health
Synopsis: Bliss Point plunges us into the ever-accelerating rhythm of food supply and the emergence of new techno-capitalist processes. The film guides us from dark kitchens and food advertising sets to AI-managed warehouses. A delivery rider cycles across the city to a makeshift trailer where workers flip burgers. Algorithm powered robots buzz through a sprawling grid of crates and 3D printers stack layers of computer-generated data to produce food alternatives. Drawing from the concept of optimal palatability, Bliss Point reveals the entanglement of automation and human labour, and the ways in which the aesthetics and the politics of food intersect. Together with Future Foods (2020) and Agrilogistics (2022), it completes a trilogy on scopic food regimes.

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